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Mulberry Launch New Site

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Mulberry put their customers first with a new mobile and desktop site!

The brand’s new website, unveiled yesterday, is the result of two years work and one that Mulberry’s head of online Charlotte O’Sullivan says has “customer experience at its core”.

The website is inspired by the brands London flagship store, which offers customers and immersive and innovate space with great service from browsing all the way through to buying and after-sales.

The new site utilises the brand’s intimate knowledge of the craft, design and process behind each product to provide a compelling reason to always choose the Mulberry site over alternative sources. Customers can expect to find superior product knowledge, attention to detail and first class service at every point in the site – just as they would in one of Mulberry’s offline boutiques.

Ultimately the sales experience for both store visitors, desktop visitors and mobile visitors should be of the same quality.

Mulberry have particularly focussed on the user journey, when reaching the checkout the customer is presented with a stripped back experience that is well thought out, highly informative and distraction free. A wide range of scenarios were reviewed and considered in the creation of the site to refine the user journey across multiple platforms.

Mulberry’s new homepage focusses on beautiful product photography and simple design, its understated product shots represent their brand beautifully. It’s easy and quick to navigate, better integrates Mulberry’s social channels and an explore section allows readers to view additional content such as behind-the-scenes catwalk videos, interviews with designers and videos on the making of its products.

We particularly like the colour swatch graphic on the product pages and the simple, but engaging ‘explore’ area of the site. The mobile site is clear and concise whilst still giving the amount of detail needed for mobile shoppers.

It simply oozes luxury – a mobile site done well.


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